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- Digital Marketing
- Digital Marketing Fundamentals for Businesses
Curriculum
- 10 Sections
- 21 Lessons
- 20 Days
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- Welcome1
- Module 1: Introduction to Digital Marketing4
- Module 2: Search Engine Optimization (SEO)4
- Module 3: Pay-Per-Click Advertising (PPC)4
- Module 4: Social Media Marketing6
- 5.17: The Power of Social Media25 Minutes
- 5.2Quiz 7 – The Power of Social Media3 Minutes5 Questions
- 5.38: Platform-Specific Strategies20 Minutes
- 5.4Quiz 8 – Platform – Specific Strategies3 Minutes5 Questions
- 5.59: Content Creation for Social Media10 Minutes
- 5.6Quiz 9 – Content Creation for Social Media2 Minutes4 Questions
- Module 5: Content Marketing6
- Module 6: Analytics and Performance Measurement6
- 7.113: Introduction to Web Analytics8 Minutes
- 7.2Quiz 13 – Introduction to Web Analytics3 Minutes4 Questions
- 7.314: Interpreting Data– Making Data-Driven Marketing Decisions5 Minutes
- 7.4Quiz 14 – Interpreting Data for Marketing Decisions3 Minutes3 Questions
- 7.515: ROI in Digital Marketing– Measuring Success and Profitability25 Minutes
- 7.6Quiz 15 – Measuring ROI in Digital Marketing5 Minutes5 Questions
- Module 7: Integration and Strategy4
- Module 8: Legal and Ethical Considerations4
- Conclusion1